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Not All Comforters are Created Equal – Down Alternatives are Changing the Way We Sleep

Not All Comforters are Created Equal – Down Alternatives are Changing the Way We Sleep

Down alternative comforters are on the rise – and for a good reason: every night when we go to bed our health, sleep, planet and animals are at stake, and people are looking to make the right type of impact.

Google Trends Down Alternative Comforter VeganData source: Google Trends

What is a comforter? 🧐 

Well, it depends where you are – Australians call it Doona; for Brits it’s a continental quilt, and in America, it’s normally called a comforter and sometimes interchanged with Duvet or Quilt.

But even though the name choice can be polarizing, comforters are universal –  we all have used a comforter to help us sleep better. They make your body and mind more relaxed and help you produce much needed muscle relaxation and sleep hormones.

And as the body of sleep-health research emerges, so is innovation in the field of bedding. One of these changes is the shift from down or wool to better, more modern comforter alternatives.

Why down alternative comforter? 

The popularity of down alternatives can be attributed to the raising of awareness of the environmental impacts, toxicity and ethical production problems of regular down. Down is a known health hazard, associated with asthma, has a high carbon footprint, and is almost always made with a process called live-plucking – that’s when feathers and the undercoating of geese and ducks are violently pulled off their skin while they’re alive and with full consciousness (who can go to sleep well on down comforter after knowing that?).

Many down alternative comforters in the past were filled with recycled plastic material or synthetic petroleum fabrics like polyester. The production of these fabrics requires lots of energy, and the end product is synthetic, so a If you are looking for earth-friendly, non-toxic material you may want to look elsewhere.

Thankfully, innovators in the textile industry have recently introduced some exciting products for sleep-loving conscious consumers with natural fillings.

At ettitude, we are proud of our sustainable and good-for-you bamboo fabrics. Another brand that deserves recognition is House of Pillows with their hemp comforter. Although less environmentally friendly than bamboo, another natural fiber is organic cotton – such as the organic cotton comforter by Rawganics.


Changing the world – one sleep at a time

The idea for Ettitude struck Phoebe Yu while she was shopping for her new home in Melbourne. Her dream bedding – as soft as silk, as sustainable as hemp, as breathable as linen, but at the price of cotton – did not exist. Now, it does.

How to Choose a Down Alternative Comforter 🤷‍♀️

When we talk to our customers, we ask them why they chose ettitude’s comforter over another. We normally get a mix of the reasons below, which may encapsulate a good set of qualities to look for in a comforter.
  1. Comfort. Our comforter is slightly weighted, like a weighted blanket, and when combined with a duvet cover of our signature Bamboo Lyocell CleanBamboo fabric, it’s hard to beat this luxury. We offer a summer lightweight comforter as well as a heavier winter comforter.
  2. Health and toxicity. Skin is our largest organ, and new research suggests that the skin can absorb all sorts of chemicals. For example, many fabrics have remnants of silicone waxes, petroleum scours, softeners, heavy metals, flame retardants, ammonia, and formaldehyde. Our sweat and body heat accelerates absorption of these chemicals into our body. That’s very worrying, especially if you like to sleep naked like us (and there’s lots of benefits for that)! All of ettitude’s products are Oeko-Tex Certified, meaning there is no chemical residue whatsoever on our products.
  3. Thermoregulation. ettitude’s bamboo filling is a natural fiber and is therefore more breathable and cooler than plastic fillings.
  4. Environmental footprint. Sometimes sleeping well means sleeping with a clear mind that you have done the best you can to protect this precious planet.
  5. Sleep health. Unlike previous generations of bamboo fabrics, such as rayon or viscose, our comforter uses bamboo filling and 100% organic bamboo lyocell fabric as a shell, which includes no toxic chemicals. Plus, it is naturally antibacterial and hypoallergenic.
  6. Pleasure. We all want to feel like a million dollars. ettitude’s Bamboo Lyocell CleanBamboo fabric is naturally moisture wicking, your comforter will keep you comfortable and dry.
  7. Conscious consumption. Many of our customers support us because they want to support female founders, vegan companies, independent companies or all of the above.

What is the best down alternative comforter?

The internet is full of wonderful comforters. Here are our top favorite down alternative comforter options:


Down Alternative Comforter/Duvet Blanket Organic Bamboo Lyocell

Born in Australia and expanding quickly world-wide, ettitude is known for their signature fabric – Bamboo Lyocell CleanBamboo – made from 100% organic bamboo. ettitude always uses soft, natural solvents and a closed-loop system that doesn’t dispose of water into the environment: it’s good for you and for the planet! The ettitude comforter comes in summer and winter versions, and when paired with a Duvet cover; it is one of the most luxurious experiences you will ever have. It is hypoallergenic, nontoxic, anti-microbial and made by a female-lead team.


Image result for buffy comforter

See Also

Buffy is a New-York based startup that uses Tencel (read more about tencel here) to produce the shell of the comforter and recycled plastic as the filling. Infamous for their subway ads, Buffy has helped raise awareness to possibilities in comforter manufacturing in a direct-to-consumer distribution.

Do it yourself

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Why buy something you can make at home? We’ve been following some of the coolest do-it-yourself computer projects! Making something from repurposed materials can be a great way to bond with your family and get needed off-screen time for your mental and physical health.

Here’s our favorite video about making your own DIY comforter.


Got another favorite comforter? DM us on instagram and we will consider adding it to our list. Until then, we wish you a good night. 😴

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