How to Wash Bamboo Towels the Right Way
Bamboo towels are naturally soft, hypoallergenic and eco-friendly, but they need extra TLC. Here’s how to wash, dry and store them to keep them plush and absorbent.
ettitude Journal
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Organic cotton bedding is not as sustainable as you think and there are better alternatives
Many people believe that organic cotton is the best choice for sustainable bedding. However, organic cotton still comes with significant environmental costs. Despite being better for the environment than conventional...
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Everything You Need to Know About Pillow Care
Caring for your pillow is easy if you know how.
Breaking the Menopause Taboo: Ettitude Co-Founder Phoebe Yu on Navigating Symptoms, Solutions, and Self-Care
The study of women and their health has long been ignored. The result is that many women are left doing their own research, seeking out expert advice, and demanding answers...
Sleep Better, Live Better: Ettitude's Co-Founder Kat Dey on Prioritizing Rest in a Busy World
The practice of good sleep isn’t easy for anyone. In a world where it is glorified to do more and sleep less, we want to press pause for a quick...
Your Top Sleep Questions, Answered by a Sleep Expert
Countless studies and news articles have alerted us to the critical role of sleep in both our physical and mental health—without enough sleep, and enough high-quality sleep—we can’t thrive at...
Is More Thread Count Better?
More is not always better. We demystify the hype about thread count and discuss what you should consider when buying your sheets.
How To Do A New Year Cleanup For Your Home
Start your way to a brighter, more relaxing year by making your home clean, organized and spotless.
Everything You Need To Know About Caring For Your Mattress Protector
Even mattress protectors need some TLC. Here’s your complete guide to keeping your hardworking mattress protector in tip-top shape.
9 Cozy Bedroom Ideas You Can Try This Holiday Season
Here are practical suggestions you can follow to transform your bedroom into a place of zen and comfort.