Published by LA Weekly | Dec 26th, 2023

Inspiring innovations are happening in fabric technology, and ettitude’s CleanBamboo^® fabrics and eco-friendly manufacturing technologies couldn’t have come at a better time.

In the wake of the world’s climate crisis, increasing regulations to curb unsustainable manufacturing practices, and the growing demand for eco-conscious products, Phoebe Yu and Kat Dey, co-founders of LA-based material innovation company ettitude, are not just talking the sustainable talk but walking the walk.

Together, they envisioned creating fabric technology that checked all the boxes for what consumers want and the environment needs. So many companies claim to be sustainable, and their manufacturing processes are anything but. And then consider all the materials that perform well, but every time they are washed, microplastics go down the drain and into our rivers and oceans and ultimately even our blood streams.

That is where ettitude’s patented solution sets itself apart, by a long… long… way. The material, the technology, the fabric, everything about Phoebe and Kat’s solution is green. And the icing on the cake… its luxurious feel and stellar performance is better than most fabrics out there.

Read the full article here.