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Live With Ettitude: Rachel Schwartzmann’s Naturally Lit NYC Apartment

Live With Ettitude: Rachel Schwartzmann’s Naturally Lit NYC Apartment

Live With Ettitude is a design series, highlighting beautiful spaces and the people behind them.

This month, we visited the NYC apartment of Rachel Schwartzmann, the Founder of The Style Line — a boutique content company based in NYC. 

Describe your home in two words.

Safe space.

What fundamental elements were important to you when designing this space?

I’ve spent the majority of my life in New York City, so I’m well aware that finding a space you love in this crazy city is a gift. Generally, I believe that natural light is the foundation of a truly memorable space. As someone who often works from home, light is essential in setting the tone for the rest of my day.

Rachel’s sunlit bedroom, featuring Ettitude’s feather white bedding

Fortunately, there is no shortage of light in my current home. But when it came to designing this particular apartment, it was both a joy and a challenge. Up until this point, neither my partner nor I had lived in places that allowed for this much design freedom or room to work with! I would like to think that now it is a culmination of both of our interior tastes: refined for the most part and topped off with bold accent pieces that are genuine conversation starters (like my grandmother’s paintings, for instance).

Which room makes you feel most relaxed, and why?

I love gathering around the table in our dining room. Light floods in during golden hour, and aesthetically it is my favorite room in the apartment. I also am just close enough to peer into our small living area to check in on my lionhead bunny, Pepper. She too finds the dining room to be the best place to kick back — so much so, she’ll take a little snooze on our bookshelf whenever she has the chance.

How do you want people to feel when they enter the space?

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Comfortable, inspired, and creative.

The quickest way to comfort is our waffle robes 🙃

If you could share one tip for achieving thoughtful design, what would it be?

If you live with someone, I believe achieving thoughtful design requires compromise while still allowing one another to follow their creative curiosity. With that said, I have learned to invest in pieces that will endure beyond the trend or aesthetic of the moment.

I would also say to collect and display items that are attached to memories or loved ones. Every object in my home has a story. Trust me when I say that there is no greater gift than to be able to point to something on your shelf or in your wardrobe and realize its origins have impacted your life in ways you never thought were possible. 


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