These days you can find bed sheets made from all kinds of materials—polyester, linen, bamboo—but even with all of these options, 100% cotton is still the most popular choice. While cotton tends to be the most familiar fabric, the reality is that producing cotton consumes a significant amount of water, energy, chemicals and other resources, making it one of the most harmful fabrics to produce.
Chemicals are used at almost every stage of the cotton manufacturing process—in fact, $2 billion in chemicals are sprayed on the world’s cotton crop every year. The unsafe use of agricultural chemicals has severe health impacts on workers in the field, increasing the risk of cancer, hormone and birth defects.
One of the biggest environmental issues with cotton production is the water consumption and energy it takes to grow the crops. The crops need hefty amounts of freshwater to grow—20,000 liters to produce 1 kilogram of cotton, which is enough to produce a t-shirt and a pair of jeans. This causes a strain on the world’s water supply, especially in countries that are prone to droughts.
Even beyond the water it takes to grow the crops, the process of manufacturing cotton is extremely water-intensive. On top of that, often the polluted water used in the manufacturing process is sent back to rivers, lakes and oceans. Cotton production is the world’s largest textile contributor to water and soil toxicity.
What About Organic Cotton?
Think organic cotton is better? Think again. because of its lower yield per acre, organic cotton tends to use up more resources to produce than conventionally grown cotton, and could have a greater overall impact on the environment.
At ettitude, we’re on a quest to make the world a more comfortable place. We seek to use innovation to drive positive change; to co-create a world where all of us—customers, communities, and the living ecosystem—can flourish. And we think it’s about time we start choosing our fabrics—from clothing to sheets—based on comfort as well as sustainability.
That’s why we set out to create new, innovative fabrics with reduced carbon footprint, less toxicity and more comfort and health benefits when compared to cotton. Our CleanBamboo™ fabrics are made from 100% organic bamboo—the most resource-efficient plant on the planet. Whether woven into sateen-like bamboo lyocell, infused with charcoal powder for long-lasting freshness, or reinvented in luxuriously soft waffle weave bathrobes and towels, the world’s first CleanBamboo™ fabric is not only softer than cotton, it’s also hypoallergenic, free from harsh chemicals and water-saving. So you can be comfortable without making the planet uncomfortable.